View Full Version : Demographics of Mare Owners

08-12-04, 01:16 AM
I am putting togthere a report and I am in need of deomgraphical and psychographical information on Mare Owners. Questions like: Are mare owners typically male or females? What are their typical ages? How much money on average do they do they have, are they typically wealthy? Are they retired? What kind of hobbies do they have other than the horse industry? Where do they typically live? Those types of questions.

Basically, I am looking at new ways of how to market my client's stallions to mare owners, and the best place to start is to find out generally who I am trying to talk too. Try to get a clear picture.

Would anybody have a reccomendation on where I could get6ַ/h information?

Thanks for any help.

08-12-04, 04:34 AM
I think the answer too these questions would vary a huge amount depending on the breed of horse. TB, ponies, stockhorses etc....

08-12-04, 06:03 AM
are you looking at a particular type of breeder ie western/english/sporthorse/racehorse?

or particular breeds?

11-12-04, 06:40 AM
Have you tried RIRDC - www.rirdc.gov.au ???????